Top 10 Best Mens Underwear Brands in India

The best mens underwear brands in India is a highly subjective opinion. One wouldn’t necessarily give much thought while choosing underwear- choose it, wear it, wash it and repeat it but is it really as simple as we think it is? Most men prefer to wear the same kind of underwear they’ve been wearing ever since they were a kid which indicates that you never really had the chance to choose between what works best for you and what you’ve been just wearing without proper knowledge. Fortunately, as time changed, men have started to understand their personal preferences and the importance of comfort that comes along with it. 

Based on the market’s requirements some of the best mens underwear brands in India are available on online shopping platforms along with some multinational brands. Thanks to stiff competition in the market, underwear brands and companies have stepped up their game like never before and the market is flooded with options that most men could feel new too. It is about time you step out of the ‘I’ve been wearing this my whole life’ shell and finally find the perfect fit that lies outside this shell. For starters, there are many different types of fits that are available between boxer and brief — including boxer brief, men trunk, mens underwear briefs and inner boxer, to name a few.

The Top 10 Underwear Brands in India

As comfort and style become increasingly important, the best men's underwear brands are stepping up their game to meet consumer demands. Let's explore in depth the top men's underwear brands in India and why they're making waves in the industry.

1. DaMENSCH: Founded in 2018, DaMENSCH aims to introduce a new, forward-thinking standard for men's clothing. They offer a range of products, including 'Deo-Soft' odour-eliminating underwear and 'Neo-Skin' thermo-regulating vests.
2. Jockey: A household name, Jockey continues to be a top choice for its durability and wide range of styles. Known for its classic designs and reliable quality, Jockey offers everything from briefs to boxers and trunks.
3. Van Heusen: This brand offers a perfect blend of comfort and elegance, ideal for the working professional. Their underwear is known for its stylish designs and premium quality.
4. XYXX: This innovative brand has quickly risen to become one of the best underwear brands for men in India, thanks to its eco-friendly fabrics and modern designs. XYXX uses LenzingMicroModal fabric, which is three times softer than cotton and more moisture-absorbent.
5. Calvin Klein: For those seeking premium options, Calvin Klein offers stylish and comfortable underwear. Known for its iconic waistband and sleek designs, it's a staple in the underwear market.
6. Enamor: While primarily known for women's lingerie, Enamor also offers quality options for men. The brand is known for its comfortable and affordable lingerie.
7. Hanes: Hanes provides affordable and comfortable options, often praised for their durability and softness.
8. Tommy Hilfiger: With a reputation for stylish and comfortable underwear, Tommy Hilfiger combines classic American design with high-quality fabrics.
9. SAXX: SAXX is renowned for its innovative design, including the patented BallPark Pouch, which provides exceptional support and comfort.
10. Levi's: While known for its jeans, Levi's also produces quality underwear. Its products are known for their good fabric quality and comfort.

These brands have earned their spots by focusing on key factors such as comfort, innovation, style, durability, and inclusive sizing options. Whether you prefer briefs, boxers, or trunks, these top underwear brands offer options to suit every need and budget, ensuring that Indian men can find the perfect fit for their lifestyle and preferences.

What Sets the Best Underwear Brand in India Apart?

When it comes to choosing the best underwear, several factors come into play. The top underwear brands in India excel in the following areas:

• Comfort: Using soft, breathable fabrics like cotton, micromodal, and bamboo fibres.
• Innovation: Incorporating features such as moisture-wicking technology and anti-odour properties.
• Style: Offering a diverse range of designs from classic to trendy, catering to various preferences.
• Durability: Ensuring long-lasting wear even after multiple washes.
• Size Range: Providing inclusive sizing options to cater to diverse body types.

How to identify the best mens underwear brands in India?

The market is huge when it comes to the best mens underwear brand, provided the number of competitors. Now that we have mentioned the possible brands ahead in the competition, the question is how to choose the best men’s underwear brand- the one that makes you feel the most comfortable. To come to an answer to that question here are a few things you can follow:

• The first thing to keep in mind is that you should choose an underwear based on your body type and preferences, the one you feel the most comfortable in. It’s always a tug of war between support and breathability, with boxers and briefs having equal winning points in both. It is on you to make a considered decision based on your preference and how comfortable you feel with either of them because you will be the one who has to wear it every day.
• The second thing to keep in mind is that there is no rule that you have to stick to only one type of underwear. It is normal for people to own two different types of underwear which they can preferably choose between, depending on the occasion and how they feel. For example, many people prefer to wear something like briefs or trunks underwear while working out, because they provide support which is important during a workout. Once you’re done working out, you can always switch to boxers later!
• The third and most important thing is to consult the size chart and understand the wash care before you buy your underwear. Choosing one size larger than your usual size is never a wise choice and going smaller can irritate you. Different brands have different brand sizes so make sure you know your real size well. Once you have chosen a pair of underwear that works perfectly for you, it is also important to show it proper care during the washing and drying process. Use a mesh pouch to wash your underwear and make sure you use a gentle cycle.

The best men’s underwear is the one that gives you comfort, and breathability and fits you perfectly. In the sea of all the available underwear brands in India, the one that fits all three criteria wins the race and our brand DaMENSCH is no exception!

Emerging Trends in Men's Underwear for 2025

Underwear often takes a backseat in men's fashion. However, as we approach 2025, the landscape of men's undergarments is evolving rapidly, with innovations in comfort, style, and sustainability leading the charge. Let’s explore the latest trends, types, and essential tips for choosing the perfect underwear that not only fits well but also aligns with your lifestyle.

Sustainability Takes Center Stage

As environmental consciousness grows, sustainable fabrics are becoming increasingly popular in men's underwear. Brands are turning to eco-friendly materials like organic cotton, bamboo viscose, and even recycled materials to create comfortable and planet-friendly options.

Tech-Infused Comfort

The integration of technology into underwear is no longer science fiction. In 2025, we're seeing smart fabrics that regulate temperature, wick moisture, and even monitor health metrics. These innovations promise to revolutionise the way we think about our most intimate garments.

Gender-Inclusive Designs

The underwear industry is embracing inclusivity with designs that cater to all body types and gender identities. Expect to see more neutral cuts, colours, and styles that focus on comfort and functionality for everyone.

Types of Men's Underwear: Finding Your Perfect Fit

Briefs: The Classic Choice

Briefs remain a popular option, especially for men who value support and a snug fit. They're ideal for everyday wear and formal occasions, offering maximum support with minimal coverage.

Boxer Briefs: The Best of Both Worlds

Combining the length of boxers with the support of briefs, boxer briefs are versatile and comfortable. They're perfect for athletic activities and provide excellent coverage under most clothing.

Trunks: The Modern Favorite

Trunks offer a shorter leg than boxer briefs but more coverage than briefs. They're stylish, comfortable, and ideal for men with athletic builds.

Boxers: Loose and Breezy

For those who prefer more freedom, boxers provide a loose fit and are great for sleeping or lounging. They work well under looser-fitting pants.

Fabric Matters: Choosing the Right Material

The choice of fabric can make or break your underwear experience. Here's a quick guide to popular materials:

Fit and Comfort: The Golden Rules

Finding the right fit is crucial for comfort and confidence. Here are some tips:

• Measure your waist accurately and refer to size charts.
• Consider your body type when choosing styles.
• Ensure the waistband doesn't dig into your skin.
• Look for underwear with a supportive pouch for comfort.

The Importance of Proper Care

To maintain the quality and longevity of your underwear:

• Wash after every wear to maintain hygiene.
• Use cold water to prevent fabric degradation.
• Avoid using fabric softeners, which can reduce moisture-wicking properties.
• Replace underwear regularly, ideally every 6-12 months.

Addressing Common Underwear Problems

Men often face several issues with their underwear. Here's how to tackle them:

• Riding Up and Chafing: To prevent riding up, wear well-fitted underwear with longer legs, such as boxer briefs or trunks. Look for moisture-wicking fabrics to reduce chafing.
• Overheating: Choose breathable fabrics like cotton or performance synthetics. Consider styles with mesh panels for increased airflow.
• Visible Underwear Lines: For a smooth silhouette under tight clothing, opt for seamless designs or low-rise styles that sit below the waistband of your pants.

Why Choose DaMENSCH: Our Unique Advantages?

At DaMENSCH, we're not just another underwear brand. We're pioneers in comfort, innovation, and sustainability. Here's why our underwear stands out in the crowded market of men's essentials:

Innovative Fabric Technology

Our commitment to comfort goes beyond the surface. We've developed proprietary fabric technologies that set new standards in the industry:

• Deo-Soft Technology: Say goodbye to odor-causing bacteria. Our Deo-Soft fabric is infused with anti-microbial properties that keep you fresh all day long.
• Neo-Skin Fabric: Experience the next level of softness. Our Neo-Skin fabric feels like a second skin, providing unparalleled comfort and breathability.

Comfort-First Design

We believe that the best underwear is the one you forget you're wearing:

• Ergonomic Fit: Our designs are tailored to the male anatomy, ensuring a snug yet comfortable fit that moves with your body.
• No-Chafe Seams: We've eliminated uncomfortable seams and tags, reducing irritation and chafing, even during intense activities.

Eco-Friendly Materials

Sustainability isn't just a buzzword for us; it's a core value:

• Sustainable Fabrics: We use bamboo viscose and other eco-friendly materials that are gentle on both your skin and the environment.
• Reduced Carbon Footprint: Our production processes are designed to minimise waste and energy consumption.

Odour-Eliminating Properties

Stay confident throughout the day with our advanced odour control:

• Anti-Odour Technology: Our fabrics are treated with natural, skin-friendly compounds that neutralise odours at the source.
• Moisture-Wicking: Quick-drying properties keep you dry and comfortable, reducing the environment where odour-causing bacteria thrive.

Durability and Longevity

Invest in underwear that lasts:

• Shape Retention: Our underwear maintains its shape and elasticity wash after wash, ensuring long-lasting comfort and fit.
• Colour Fastness: Vibrant colours and crisp whites that stay true, even after multiple washes.

Style Meets Function

Look good, feel great:

• Modern Designs: Our range includes contemporary styles that look as good as they feel.
• Versatile Options: From everyday essentials to performance wear, we have underwear for every occasion.

Size Inclusivity

Because comfort is for everyone:

• Extended Size Range: We offer sizes from S to 4XL, ensuring a perfect fit for diverse body types.
• Consistent Sizing: Our sizes are standardised across styles, making it easy to find your perfect fit every time.

Customer Satisfaction

Don't just take our word for it:

• High Ratings: Our products consistently receive 4.5+ star ratings from satisfied customers.
• Positive Reviews: Read thousands of reviews praising our comfort, quality, and customer service.

Value for Money

Quality doesn't have to break the bank:

• Competitive Pricing: Premium quality at accessible price points.
• Longevity: The durability of our products means you'll replace them less often, saving money in the long run.

At DaMENSCH, we're not just selling underwear; we're offering a revolution in comfort, sustainability, and style. Experience the difference that thoughtful design and innovative technology can make in your everyday essentials. 

Choose DaMENSCH for underwear that truly understands and caters to the modern man's needs.

Things to consider while shopping from underwear brands in India

1. Size and Fit- both to your preference

When it comes to size and fit, we are aware that every man has his own preferences. We make underwear for everyone, not just for the ideally proportioned male models you happen to see on advertising screens. DaMENSCH has a vast range of options from which men can choose depending on their underwear preference, including boxer short, inner boxer, brief underwear, boxer brief, trunk underwear– the one which is specifically designed with a quick dry formula for men who enjoy a good workout.

2. Underwears to keep you fresh all-day

In a tropical country like India, we’ve all experienced days when we wish we could use a change of underwear especially when things get all hot and sweaty. Thankfully, we care about your comfort the most and as a brand, our Deo-Soft collection of underwear ensures that you stay fresh all day. Our briefs and trunks are made from a mix of Supima cotton and micro modal, making them extra moisture-wicking and very soft. They are also equipped with a Deo-Mesh that keeps you dry and fresh. This ensures that your day is a little more comfortable, even when the environment could feel like burning hell. 

Must Read: Bacteriostatic Innerwear: A Deep Dive

3. Super soft fabrics

As a brand that aspires to be the best underwear brand for men in India, softness is something that we simply cannot compromise on. As mentioned earlier, we don’t use regular cotton in our Deo-Soft collection of innerwear. We use world-class Supima cotton, which is more robust, softer, and sturdier than regular cotton. Grown in America, this unique type of cotton has longer fibers than regular cotton. The average Supima cotton fiber is 1.5 inches long, while standard cotton fibers are only an inch long. This ensures that the clothes made from Supima are resistant to being worn out, sturdy, and absorbing more dye. They’re also extremely comfortable. Our boxers are also made from ultra-light Deccan cotton, making them the ideal clothes for lounging. Just like the name suggests, they are light like a Breeze.

Also Read: Best Men’s Underwear – Shop for Every Body Type

Conclusion

We hope by the end of this blog you get an understanding of men’s underwear brands in India and how you find your perfect fit among them. We at DaMENSCH know every man’s priorities and have pledged to serve them to the best of what they deserve. Whatever your personal preference says, DaMENSCH would be happy to serve them all. Choosing the right underwear is more than just covering up; it's about feeling comfortable, confident, and supported throughout your day. By understanding the materials and fit options, you can make informed choices that enhance your overall well-being and style.

Remember, the best underwear is the one that feels like you're wearing nothing while providing the support and comfort you need. Whether you prefer the classic appeal of briefs, the versatility of boxer briefs, or the freedom of boxers, there's a perfect pair for every man.