Dads Make Us Comfortable, Now Let’s Make Dads Comfortable
Published on 22-JUN-22
A father has always been our biggest role model and a pillar of our lives. Inspired from a father’s role to support their children through the worst and the best phases of life, India’s premium menswear brand, DaMENSCH, today introduced its latest Father’s Day campaign, #MakeDadComfortable. The campaign narrates stories of sons and daughters reliving the memories of their fathers when they made them feel comfortable in challenging scenarios of their journey.
Through the campaign video, DaMENSCH highlights personal life stories of millennials from different walks of life, talking about their connection with their fathers and the comfort in having uncomfortable conversations with them. The video features a son who comes out as pan sexual to his dad and is welcomed with open arms – knowing there is support and love is all he needs to be comfortable. Another story features a daughter who studied to be a doctor much to her dad’s joy, but decides to make modelling her career without telling her conservative family. Everyone finds out when an ad comes out and lashes out, except her dad who surprisingly comes to her rescue and supports her choice. There are also other heartwarming anecdotes of when fathers went out of their way, to make their children feel comfortable. The campaign #MakeDadComfortable shows a liberal side of fathers who have always accepted and supported their children through all their hardships, and all through the lives too.
Must Read: Gift Ideas for Father’s Day
Commenting on the new campaign, Deepti Karthik, Senior Vice President, DaMENSCH said, “The most important man in my life is my dad whose dreams for me were bigger than what I expected of myself, he was there by my side whether it came to a career choice or my choice in life partner. This campaign is dedicated to all the dads like mine who have been the go-to person for advice, confrontation, confession, support, and unconditional love. As a brand for millenials and Gen Z, we want to represent Real Dads that our TG relates to – he is the fun dad, the zen dad, the social dad. We want to showcase the modern man and his relationship with his dad which is probably now best articulated as ‘BroDad’”.
This Father’s Day, style your dad by gifting him comfortable fashion from DaMENSCH at 20% off, Code: COMFORT20. Choose from a range of polos, joggers, pyjamas, chino shorts, boxers, and more from their website, https://www.damensch.com/
Click Here for the campaign
DaMENSCH is constantly in pursuit of innovating men’s essential wear. In the pursuit of a world, where everyone’s potential is unlocked to do more, every single day. Started in 2018, DaMENSCH is a D2C brand that caters to the men’s premium essential wear fashion segment in India. DaMENSCH envisions to become a lifestyle brand that will become an integral part of every global Indian’s wardrobe. Every product designed by DaMENSCH Product lab, from innerwear to loungewear is infused with innovation never seen before.
The brand is driven by a purpose to make the world a better place, by doing more every day, for the customers and nature. DaMENSCH is committed to earth-friendly and slow fashion, as reflected in its packaging made of corn and paper that’s 100% biodegradable.